Billboards, newspaper ads, and Yellow Pages listings are just some examples of marketing tools. These tools, if done consistently, can cost you thousands of dollars but there’s no guarantee that you will get response. Chances are you won’t even hear a single response from your target audience. This can be a big disappointment especially if you on a limited budget. But because marketing is a necessity, you still need to invest money on your marketing campaign. What can you possibly do to market effectively without spending huge chunk of money?
There’s one effective but underutilized tool that will help solve your dilemma: the postcards. Postcard printing may not be a modern strategy but this card can work wonders for your business if done properly. Among the great uses of this material are the following:
1- It is inexpensive to produce, even to small businesses. Sending custom postcards on a regular basis won’t cost you thousands of dollars. In fact, these cards are a lot less costly than regular mail. There’s no envelope needed so the amount of investment is reduced.
2- It allows for flexibility. Whether you need to generate new leads or introduce a new product, full color postcards can help you achieve that. You can design your cards anyway you want so they will complement your business.
3- It will provide you consistent branding. Sending your cards on a consistent basis will help put your brand in front of people.
4- When you need to test an offer, your cards can let you do that easily. You simply need to send your cards to your target audience and see how they will respond to it.
5- With postcards, your competitors don’t know what you are up to. You send your cards directly to your customers without broadcasting to everyone what your offer is all about. Unless your competitors are included in your mailing list, you get to keep the campaign between you and your target customers.
6- Postcards don’t take a lot of time and space. Because it is small, you directly deliver your message to your target audience. There’s no beating around the bush so people get to understand your message in one sitting.
7- You can easily track results. With a tracking code written on your card or the coupon you include on your postcard, you can easily determine the rate of response. This will tell you whether your cards are effective or not.
It’s crucial that you send your cheap postcard printing consistently to your customers and prospects. Why the repetition? Because (1) people need to see your message at leave 7 times before they will purchase from you, (2) repeated exposure to your postcard will promote repeat purchases, and (3) when people constantly hear from you they will remember you easily.
With a trusted postcard printer, you’ll find it easy to create your own dazzling promotional postcards. Remember that even though you can print your own cards, a professional and credible card requires professional help. Get the help of your trusted printer to guarantee the quality and effectiveness of your cards.
Minimal investment is needed in postcard printing so you don’t have any reason not to include it in your program. Start investing in your own postcards today to enjoy great results.