Printing postcards for advertising purposes has long been a part of many companies’ marketing plans. Part of the appeal of this strategy is its efficiency and simplicity in terms of production and distribution. However, there are still many business owners and marketers who commit some mistakes when printing postcards. Below are the things that you should avoid before your order your prints from a postcard printing company:
Making a sales pitch using the postcards
Postcards are excellent tools for promoting brand awareness. In printing postcards, you have the advantage of creating a way to get through to your target audience and expect an emotional response. And that is something that you will find hard to achieve if you insist on making a sales pitch. Avoid the urge to close sales using your postcards. Instead, use these printed materials to capture your customer’s interest and then direct them to the next step, which can lead to a sale such as visiting your web store or using a promotional coupon that you may want to include in your postcard mailing.
Using a boring headline and/or image
An engaging headline can make a difference in generating a favorable customer response. So make sure to compose a compelling headline and have it work together with a striking image. The image you use must be appealing to your target audience while being relevant to your message. It must be colored to easily capture anyone’s attention. Make sure to include a short message that clearly conveys what you are trying to promote.
Writing long and complicated messages
The idea of printing postcards for marketing purposes is to reach your prospects and clients, even if they are on the move, and communicate your message to them instantly. You have a second or two to say what you have to say so do not waste this opportunity by attempting to be clever with jargons or supplying your audience with a barrage of thins that you offer. Make sure to use short, well-written sentences or bullet points to get your message across and focus on one important point per mailing.
Forgetting to include any contact Information
In printing postcards, make sure that you have prepared to include all the information that you need to convey to your audience. It is not enough to print your company’s name. Check if your postcards have your phone and fax numbers, as well as your email and physical address to let your prospects and customer know that you are accessible in any way.
Any misspelling, typographical or grammar error can reflect negatively on your business. Have another person proofread your message and check all the other details to ensure that your postcards are free of errors and inaccuracies before it leaves your office.
It is a common practice for many businesses to use postcards in their marketing plans. As long as you avoid the above mistakes in printing postcards, you can be sure to get a significant return on your investment in the long run.